Strong empirical evidence is presented as captivating stories that are relatable and inspiring. Backed by extensive scientific studies, interviews and research, Duhigg presents the compelling argument that habits can be changed and that this is an essential step to bettering our lives-by noticing and understanding our habits before exploring how to keep constructive habits while eliminating insidious ones. The Power of Habitinvestigates the habits of individuals, organisations and societies, and how these habits influence and shape our decisions and behaviour.įrom patients recovering from brain damage and neurological disorders to advertising campaigns, Starbucks, the Montgomery bus boycott and American football, Duhigg draws on prominent real-world examples to illustrate the often inconspicuous but indubitably extraordinary power of habit.
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